I’ve been a Marketing Manager, Producer, Makeup Artist, Stylist, Photographer, Content Creator, Consultant and Social Media Manager.

Being exposed to that much creativity has honed my skill in delivering content that *works*.

Storytelling across functions, platforms and media types has been a common thread throughout my career.

Whether directing shoots, building brand copy or optimising creative across platforms, the consumer’s response to the content is always my first priority.

I’ve worked across the sports, beauty, fashion, luxury, hospitality and F&B sectors.

See a sample of my PORTFOLIO here and you can read some of my WRITING here (I’ve even left in some of the oldies 😉 )


– Content Strategy

– Production

– Art Direction

– Copywriting

– Team Management

(Cross-functional + global / 4-20 people)