A marketing strategist and brand builder at heart, I’ve gathered diverse agency and in-house experience working across many sectors (Retail, Beauty, F&B) and functions (Production, Culture, Operations).

I’m a creative problem-solver with 15 years of experience in Dubai, the UK and South Africa. I bring an integrated approach to the business; focusing on marketing campaigns for immediate impact and establishing strong foundations to build long-term brand equity.

My unique experience drives me to find the motivation behind ideas and create narratives that influence customer behaviour.

Well educated and trained (MBA Marketing, MBA Brand Management, BCom Marketing), I’ve supported brands in adapting global strategies to connect with regional target markets.

Previous clients: Tactical, Roxy, Quiksilver, Etihad Airways, Le Coin Français Restaurant, The 031 Collection


– Stakeholder Relationships

– Data Analysis

– Communication + Negotiation

– Project Management

– Social Media + Digital

– Internal Brand + Culture

– Team Development + Leadership